Thursday, August 2, 2007

Wall Street Journal, Meet MySpace

In a speech to the American Society of Newspaper Editors in April, 2005, Rupert Murdoch, chairman of News Corp, gave his views on the impact that the Internet was having on the newspaper business. His admission that he didn’t have all the answers was a good start. And his statement that, it required a “complete transformation of the way we think about our product” was refreshing.

News Corp’s purchase of the The Wall Street Journal represents a fantastic opportunity to bring its excellent content to a wider, younger audience while perhaps updating its stodgy image a bit.

My latest MySpace friend: Rupert.

via a News Corp press release.

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